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“Press on.  Nothing in the world can take the place of persistence.”


Ray A. Kroc
 

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Most Recent CXO Blog Posts
Sell More Using Consumer Behavior PDF Print E-mail
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Thursday March 4, 2010

 

Topic: Sales & Marketing Management

Reference: Welch, Ned. “A marketer’s guide to behavioral economics.” McKinsey Quarterly, February 2010. Http://www.mckinseyquarterly.com.

 

In a tough economy and a difficult selling environment, smart companies are trying innovative ways to attract and retain customers. A number of initiatives are Web 2.0 centric involve email marketing campaigns, search engine optimization techniques, Google Ad words, and the power of social media using Facebook and Twitter among others. 

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Got Engagement? PDF Print E-mail
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Tuesday February 16, 2010

Topic: Employee Management

Reference: “12 Questions to Measure Employee Engagement”. Workforce Management, http:www.workforcemanagement.com/section/09/articles/23/53/40.html

There has been a plethora of information written and discussed about the importance of having engaged employees. The theory is that more engaged employees yield a more committed, innovative, solution oriented, and customer friendly workforce. The problem is that there is generally not a shorthand way to evaluate engagement.
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