Monday, September 8, 2008 

Topic: Innovation Management

Reference: Hayes, Heather B.”Psst! Are you Twittering yet?” FederalComputerWeek, August 25, 2008. pp. 22-23.

There are always better ways to do things and new applications to current technology. I read recently where a young professor at Carnegie Mellon University won a technology award for turning a Wii gaming console into a whiteboard application. That started me thinking about business and enterprise extensions that may be possible from social networking tools. The one that caught my attention is the Twitter application. It is a one- to-many application that features constant contact, extensions by phone, Internet, and the potential for instant feedback. As a result, there may be product, enterprise, or emergency operation potential for the Twitter application or something similar. In the referenced article the commentator makes a case for integrating Twitter into your operational thinking. She specifically points to the need among other things to: (1) get familiar with the application; (2) know your audience; (3) set a focused game plan; and (4) advertise your Twitter account. “Agencies can use the service internally to network, set up meetings, solicit recommendations or advise on ideas, announce job openings and ask for referrals, and collaborate on projects.” This is helpful, but the problem is that all of these things are already being done through different mediums, channels, and touch points. Is the value of adding a Twitter application to extend recruiting worth the administration and coordination involved? What is the real value proposition to an organization here? I don’t have the answers, but I would love to hear your thoughts on the subject.

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