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Design a Marketing Dashboard |
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Monday June 21, 2010
Topic:
Marketing
Management
Reference:
Borenstein, Gal. S. “Building a Meaningful Executive Marketing
Dashboard: A
Prerequisite to Corporate Survival and Growth.”MWorld,
Summer/Fall 2009.
pp. 18-21.
It is imperative to be able to get a quick snapshot
of
important variables driving your business. Many are still relying on
spreadsheets buried on desktops, or compiled from various sources and
cobbled
together several weeks after important events. For a number of reasons,
this
information may no longer be timely, or effective in supporting
executive
decision-making.
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Understanding Competitive Networking |
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Monday May 10, 2010
Topic:
Relationship
Management
Reference:
Strickland, Lea. “How to Grow Your Business One Relationship at a Time.”
MWorld
(the Journal of the American Management Association), Summer/Fall 2009. pp.38-41.
Building strategic relationships and networking
takes an
extended effort, a good strategic plan, and effective follow up. It also
requires something that I struggle with-patience. In the Zen of
relationship
building you have to be firm, but not aggressive, forward, but not
pushy, and engaging,
but not too talkative. It requires some mental gymnastics that many
struggle
with.
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