Thursday March 4, 2010

Topic: Sales & Marketing Management

Reference: Welch, Ned. “A marketer’s guide to behavioral economics.” McKinsey Quarterly, February 2010. Http://www.mckinseyquarterly.com.

In a tough economy and a difficult selling environment, smart companies are trying innovative ways to attract and retain customers. A number of initiatives are Web 2.0 centric involve email marketing campaigns, search engine optimization techniques, Google Ad words, and the power of social media using Facebook and Twitter among others. 

Wednesday September 9, 2009

Topic: Marketing Management

Reference: Hoffman, Donna L. “Managing beyond Web 2.0: Companies should prepare now for the day when Web 2.0 morphs into web 3.0”. McKinsey Quarterly, Http:www.mckinseyquarterly.com/article. August 2009.

A new fiscal year starts next month and I generally find that this is a good time to check the horizon for new strategic direction.  Information and strategic discussion related to utilizing social marketing and Web 2.0 strategies is very prevalent right now.  I recently attended a Potomac Forum Conference which analyzed and discussed the use of Web 2.0 strategies by federal government agencies.