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"The omission of good is no less reprehensible than the commission of evil."

   Plutarch

 

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Most Recent Posts - Sales & Marketing
Design a Marketing Dashboard PDF Print E-mail
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Monday June 21, 2010

 

Topic: Marketing Management

Reference: Borenstein, Gal. S. “Building a Meaningful Executive Marketing Dashboard: A Prerequisite to Corporate Survival and Growth.”MWorld, Summer/Fall 2009. pp. 18-21.

 It is imperative to be able to get a quick snapshot of important variables driving your business. Many are still relying on spreadsheets buried on desktops, or compiled from various sources and cobbled together several weeks after important events. For a number of reasons, this information may no longer be timely, or effective in supporting executive decision-making.

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Understanding Competitive Networking PDF Print E-mail
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Monday May 10, 2010


Topic: Relationship Management

Reference: Strickland, Lea. “How to Grow Your Business One Relationship at a Time.” MWorld (the Journal of the American Management Association), Summer/Fall 2009. pp.38-41.

 

Building strategic relationships and networking takes an extended effort, a good strategic plan, and effective follow up. It also requires something that I struggle with-patience. In the Zen of relationship building you have to be firm, but not aggressive, forward, but not pushy, and engaging, but not too talkative. It requires some mental gymnastics that many struggle with.
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