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Thursday March 4, 2010 Topic: Sales & Marketing Management Reference: Welch, Ned. “A marketer’s guide to behavioral economics.” McKinsey Quarterly, February 2010. Http://www.mckinseyquarterly.com. In a tough economy and a difficult selling environment, smart companies are trying innovative ways to attract and retain customers. A number of initiatives are Web 2.0 centric involve email marketing campaigns, search engine optimization techniques, Google Ad words, and the power of social media using Facebook and Twitter among others.
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Wednesday September 9, 2009
Topic: Marketing Management
Reference: Hoffman, Donna L. “Managing beyond Web 2.0: Companies should prepare now for the day when Web 2.0 morphs into web 3.0”. McKinsey Quarterly, Http:www.mckinseyquarterly.com/article. August 2009.
A new fiscal year starts next month and I generally find that this is a good time to check the horizon for new strategic direction. Information and strategic discussion related to utilizing social marketing and Web 2.0 strategies is very prevalent right now. I recently attended a Potomac Forum Conference which analyzed and discussed the use of Web 2.0 strategies by federal government agencies.
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